City LONDON
Date THU · 14 MAY '26
Flag drops 18:30 GMT
Coords 51.6042°N · 0.0658°W
Access INVITE ONLY · NO PITCHES · NO NAMETAGS

Race/for
Design
Leaders.

Drivers on the podium at F1 Drive London
HEAT / 000 · PODIUM · F1 DRIVE LONDON
● GRID STATUS · LIVE
Only 8 seats left on the grid.
08 / 12 · seats remaining
4 confirmed Closing 10 MAY
Dress code
Whatever you can sweat in.
Helmets & suits provided on site

You were picked
on purpose.

This is not another design event. Twelve design leaders, one go-kart track, full helmets on. No badges, no nametags, no sponsor slide. The only way to introduce yourself is your lap time.

Afterwards — a private pub, sore shoulders, and the kind of conversation that only happens when a room has genuinely done something together.

We both know what your calendar looks like. Fifty "thought-leader breakfasts" you'll never open. A drinks thing with an agency that wants to pitch you. Another roundtable where everyone agrees about AI and nothing happens.

If you can't stay for the pub, skip the race. The whole point is the second half.

UNKNW
§ 03 / Run of show

Four
movements

● FREE ON ENTRY Karts, kit, drinks, food — all covered.
/0118:30 — 19:00 GMTDuration · 30m

Check-in,
small talk,
rules & tips.

Arrive, grab a drink, pick up your kit. A short briefing on the circuit, flags, and how the electric karts handle — no surprises once the lights go out.

Ground floor · F1 Drive LondonFirst drink waiting on the bar
/0219:00 — 19:30 GMTDuration · 30m

Qualification.

Ten minutes on track each to set your time. No pressure — fast times set the grid, slow times still race.

Indoor circuit · electric kartsEvery lap recorded
/0319:30 — 21:00 GMTDuration · 1h 30m

Race from
the grid.

Full standing start, grid positions based on qualifying. Overtaking, corners, elbows. A trophy at the end for the person who wanted it the most.

Under floodlightsLeaderboard emailed the next day
/0421:15 — LATEDuration · ∞

Pub.
Pro talks.

Five minutes on foot. A private back room, a settled tab, no agenda beyond "what's actually working for you right now." The real reason you came.

N17 · address sent day-ofFood covered · stay as long as you like
§ 04 / Location

Closer
than you think.

VenueF1 DRIVE LONDON
EntranceTottenham Experience Store
StreetHigh Rd, N17 0AP
TubeWhite Hart Lane · 4 min walk
From King's Cross19 min door-to-door
From Shoreditch24 min on the Overground
ParkingOn-site · free after 18:00

Tottenham Hotspur Stadium, North London. Enter through the Tottenham Experience Store on High Rd — a host in a black jacket will be at the door from 18:20. If you're running late, text the number we send you.

● LIVE MAP · N17 0AP 51.6042°N / 0.0658°W
§ 05 / Hosts
No client work on the floor that night → Zero newsletters, ever
§ 06 / Open invitation

For every design leader
in the room.

This isn't a boys' night at a racetrack. Karting doesn't care about size, strength, or whether you've driven before — the kart is the equaliser, and the timing screen doesn't lie. Half our last grid had never raced. A first-timer took P2.

Fully
kitted

Helmet, balaclava, neck brace, race suit, gloves — all provided. Show up in what you came in.

Electric
& safe

Modern electric karts with speed limiters. Marshals on every corner. A proper briefing before anyone touches a pedal.

Same grid,
same rules

First-timers and track-day regulars start from the same pit lane. No handicaps, no separate heats, no special treatment.

Zero cost
to you

Track, karts, kit, drinks, food — all covered by the hosts. You turn up, race, and leave. That's it.