the berlin race.
31 jul 2026 · start 19:00
Great creative work runs on relationships. So we're putting the people who shape brands, products and campaigns in karts — wheel-to-wheel first, then a pub table where the real conversations happen.
●real podium
01 — why this race
creativity is a contact sport.
The best creative people compete for a living — for attention, for the brief, for the next big idea. A race track is just the honest version of it.
So we built a different kind of industry night. You show up. We hand you a helmet. You race wheel-to-wheel with the people who run design and creative at companies you respect. Then we all walk to a pub, settle a tab, and actually talk — the craft, the hires, the work that never makes the case study.
No badges. No nametags. No sponsored panels. Just a hand-picked grid of designers and creative leaders, one podium, and the room where the next year of collaborations starts.
02 — how these nights go
a real grid. a real podium. a real pub.
The first heats put leaders from Wise, Monzo, Granola, Amazon, Metaview and more on the grid at F1 Drive London and Cannes — two hours wheel-to-wheel, then a private back room, pints and pro talks. The group chats are still going. Now the series lands in Berlin.
on the grids so far — monzo · wise · amazon · flo · secondmind · moneybox · granola · paysend · moss
03 — seats
get on the grid.
We hand-pick the grid — design leaders, creative directors, founders and the people who actually ship the work. Claim your seat on Luma and we'll confirm it with the full schedule. No spam. No newsletters. Free to enter, always.
claim your seat →
free · hand-picked grid · 31 jul 2026
04 — hosts
serge × olia.
no client work on the floor that night
→ zero newsletters, ever